I’m Gabe Gonzalez. I made content for Disney and the Knicks, now I make it for contractors.

I'm Gabe Gonzalez. I've spent more than 15 years concepting, shooting, and editing for national brands, at ad agencies and on in-house teams. At Punchlist Studio I bring that same eye to Tampa Bay jobsites.

Book a call or call or text (727) 280-6826
Gabe Gonzalez on set with his camera
15+ years at ad agencies and in-house brand teams, as a designer, art director, and creative director.
Bilingual content in English and Spanish, behind the camera and in front of it.

Brands I've made work for.

  • Disney
  • New York Knicks
  • Reebok
  • Tupperware
  • Mountain Valley
  • all®
  • Epic Provisions

Plus well-known retailers across the US.

Big-brand content, shot on your jobsite.

I came up in New York, working at ad agencies and inside brand teams as a designer, illustrator, art director, and creative director. I also taught strategic multimedia as an adjunct professor at the School of Visual Arts.

All of that work got measured, not admired. Every frame had a job to do: stop the scroll, show the product, and get someone to act. I concept, script, shoot, and edit, so nothing gets lost between the idea and the final cut.

Contractors already have the best material there is: real before-and-afters. Most of it never leaves the camera roll. I turn it into photos and video that make homeowners trust you before they call.

Gabe Gonzalez in his studio, checking a shot between lights

The same eye, pointed at your work.

Product, lifestyle, and campaign photography for national brands.

  • Mountain Valley Spring Water bottle on a boat
    Mountain Valley Spring WaterLifestyle product photography
  • all laundry detergent product photo
    all® Laundry DetergentProduct photography
  • Cyclist from the Black Watts Cycling Club
    Black Watts Cycling ClubLifestyle and portrait
  • Over Easy breakfast bar product shot
    Over EasyProduct photography
  • Woman doing yoga with Chlorophyll Water
    Chlorophyll WaterLifestyle campaign
  • Chlorophyll Water bottle product shot
    Chlorophyll WaterProduct photography

Content that earns attention and holds it.

  1. 01

    Built to perform.

    Hook-first video and photos made to be tested and measured. For one brand, a quarter of my content lifted impressions 444% and engagement 478%.

  2. 02

    One person, idea to final cut.

    I concept, script, shoot, and edit, so your shoot day turns into a website, a Google profile, and months of posts.

  3. 03

    Easy on camera.

    I've been on screen myself, so I know how to make you comfortable explaining your work, even if you've never been filmed.

  4. 04

    English and Spanish.

    Bilingual content for crews and customers across Tampa Bay, written and shot to sound natural in both.

From brands I've worked with.

  • Gabriel knocked our project out of the park! Very creative scripting, editing, and story telling.
    Disciple Threads
  • We didn't even need revisions for the videos he created for us.
    Blue Guardian
  • Gabe really pulled through for us on this one! Came in and had solutions ready to go right from the start.
    McKinney

questions about working with me.

Who will I actually work with?

Me and Sam, with no account managers in between. I handle photo, video, and design. Sam handles strategy, content, social, SEO, and ads.

Do I have to be on camera?

No. The work can speak for itself. But a short clip of you explaining a job builds trust fast, and I'll walk you through it so it doesn't feel staged.

How much do we need to shoot?

Less than you'd think. One jobsite day usually covers the website and a few months of posts. If you already have good photos, we'll use those too.

Where are you based?

I'm in Wesley Chapel and Sam is on the St. Pete side, so we can get to jobsites on both sides of the bay.

Tell me about the jobs you're proudest of. I'll show you how to turn them into content that brings in the next one.

Book a call or call or text (727) 280-6826