Punchlist Studio is Sam Rimnac and Gabe Gonzalez. Sam grew up on his family's concrete crew. Gabe made content for brands like Disney, the New York Knicks, and Reebok. Together we help Tampa Bay contractors get found, get trusted, and get hired.
You work with both of us directly, with no account managers in between.
Strategy, content, social, SEO & ads
Sam grew up on his dad's crew at Rimnac Construction, pouring and finishing driveways, patios, footings, and walls. He's spent 15 years in marketing, learning how homeowners search for, compare, and choose who to call.
Read Sam's story
Photo, video & design
Gabe spent more than 15 years at New York ad agencies and in-house brand teams as a designer, art director, and creative director. He concepts, shoots, and edits, in English and Spanish, and now brings that eye to Tampa Bay jobsites.
Read Gabe's storyPlus well-known retailers across the US.
Sam has worked the pour, the cleanup, and the 9pm call from a homeowner. A lead only matters if it turns into a job you actually want.
Gabe turns your jobsites into photos and video built to perform, so homeowners see your craftsmanship before they ever call.
Your website, Google profile, social media, and SEO, built around the jobs you want and the towns you serve.
Google and Meta ads for the work you want more of, with call tracking and plain monthly numbers, so you know which jobs came from where.
Both of us. Sam handles strategy, content, social, SEO, and ads. Gabe handles photo, video, and design.
Sam grew up in it, and watched good crews lose jobs to worse ones that were simply easier to find. Contractors also have the best material there is: real before-and-afters. Most of it never leaves the camera roll.
No. Most contractors start with the website and Google, then add photo, video, and ads once that's working. Each piece works on its own.
Tampa Bay. Gabe is in Wesley Chapel and Sam is on the St. Pete side, so we can get to your jobsite on both sides of the bay.
Tell us what you do and where. We'll look at what homeowners see when they find you, and what would make the biggest difference first.
Book a call or call or text (727) 280-6826